“Vitalia” farm coat of armsLogotypes and branding
The objective was to design a coat of arms for the family agricultural business.
The Vitalia farm is named after the founder’s daughter. Its core business is dairy farming and wheat growing. The farmland is located in the village of Chernecha Sloboda (Sumy Oblast, Ukraine).
The mystery of the name, activity sector and geolocation are embedded in the idea of the family agribusiness’ coat of arms.
The coat of arms, made of steel, looks very stylish. And using the technology of chemical etching of metal with a subsequent pouring of colored enamels, it is possible to produce bright badges for employees.
The design of the workwear is an important attribute of any agricultural business’ corporate identity.
The workwear of the Vitalia farm has a special color-coding. Workers of different workshops wear clothes of different colors, which facilitates staff control in a workshop. Retroreflective elements are attached to the work uniform to enhance labor safety.
The workwear design for Vitalia farm is based on the coat of arms’ geometry and contains its design elements. That is why the work uniform is entirely consistent with the family business’s corporate style.
The farm’s business card looks very bright due to PANTONE® inks and the screen printing method. At the same time, the coat of arms applied with transparent UV varnish adds sophistication.