Universal Bank reliable depositsPrinting, outdoor advertising
Once again, Universal Bank set the objective for us to develop an advertisement that would attract deposits from the population to the bank. But compared to the previous advertising campaign, the interest rate on deposits became significantly lower, so we decided to focus on reliability.
We targeted the advertising at people who prefer keeping their money “under their mattresses”. They often wonder where they could hide the money accumulated “under the mattress”? Especially during the winter holidays when the entire family leaves for skiing. Sure, one could travel with one’s savings, but why?
Why take one’s mattress on vacation if there are reliable deposits from Universal Bank?