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The Tea and Chocolate Place: a logo with history

Logotypes and branding
261 07 / 12 / 2019

The incredibly beautiful and soulful place, The Tea & Chocolate Place (El Lugar del Té & Chocolate), is located in Honduras, in the archaeological site of Copán. It is a cafe, a museum, and a botanical garden at the same time. They sacredly honor the ancient traditions of the Maya people, support the local culture, and restore the ecosystem of the region. In the venue, one can taste authentic, ecological pure 100% chocolate, as well as drink beverages (from traditional cups) brewed according to ancient recipes of the Mayan Indians.

The Tea and Chocolate Place logo (Copan, Honduras).

The logo combines: [1] the abbreviation T&C (from the name, “Tea and Chocolate”)—the letters are carved from the stone from which ancient Mayans built their pyramids; [2] cocoa fruits, which are known to us due to the Maya; [3] a Mayan hieroglyph for “cocoa” linking the logo to the history and the ancient language of the ancestors; [4] vanilla flowers growing in the garden of the venue, and [5] a cocoa tree in the background—as a symbol of the ecosystem restoration in the region, as cocoa trees are planted in place of deforested sites, thereby saving the hilly area from soil erosion.

The Tea and Chocolate Place logo T&C. Copan Ruinas.
 

El Lugar del Té & Chocolate, Copán Ruinas, Honduras.

The full and abridged versions of the logo in Spanish.

The T&C logo idea. Cocoa pods and vanilla flowers, a parrot drawing.

The logo design process. Pencil sketches.

The T&C logo sketch. A pencil drawing of a cocoa tree and vanilla flowers.

A cocoa tree illustration, vanilla flowers drawing, and stone letters. Cocoa pods and Mayan writing, the cocoa glyph.

Logo design for The Tea and Chocolate Place cafes.

Mayan hieroglyphs on stone. The archaeological site of Copan, Honduras.

Mayan hieroglyphs on one of the pyramids (Copan, Honduras).

The museum of sculptures. The archaeological site of Copan, Honduras.

A red macaw parrots in the jungle. The archaeological site of Copan, Honduras.

Red macaws—parrots revered by the Maya people (Copan, Honduras).

100% bitter chocolate, pure chocolate 100% cocoa, cocoa butter, and cocoa beans. The Tea and Chocolate Place (Copan, Honduras).

Pure, 100% chocolate (The Tea & Chocolate Place, Honduras).

Traditional Mayan hot chocolate. The Tea and Chocolate Place (Copan, Honduras).

Authentic hot chocolate with chili peppers. Traditional Mayan Indians’ dishes for chocolate. The Tea and Chocolate Place (Copan, Honduras).

An ancient Mayan drink—hot chocolate with chili peppers, cornflour, and tropical fruits (the ingredients are pictured below).

Cocoa beans, chili peppers, and corn. The chocolate recipe of Mayan Indians.

Roasting cocoa beans over the fire. The Tea and Chocolate Place (Copan, Honduras).

Roasting cocoa beans in the traditional way over the fire (The Tea & Chocolate Place, Honduras).

Cane sugar made at home. Homemade sugar. The Tea and Chocolate Place (Copan, Honduras).

Homemade cane sugar.

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