Roche: the postcard «Happy women’s day» (2016)Printing, outdoor advertising
2226 03 / 07 / 2016
The two-layer postcard is made by gluing together blue and white design boards. This process is called cardboard backing (or backing). On white cardboard, a cutting (carving) is made in the shape of a butterfly, the wings of which are raised manually on each card to give it more volume. The cover is embossed with two types of foil—blue and silver. Inside—screen printing (white).