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Roche: the postcard «Happy women’s day» (2016)

Printing, outdoor advertising
68 07 / 03 / 2016

The two-layer postcard is made by gluing together blue and white design boards. This process is called cardboard backing (or backing). On white cardboard, a cutting (carving) is made in the shape of a butterfly, the wings of which are raised manually on each card to give it more volume. The cover is embossed with two types of foil—blue and silver. Inside—screen printing (white).

Happy women's day! Cardboard butterfly. Postcard Roche.

Happy women's day! Creative postcard Roche. Cover.

Cardboard backing. Postcard Roche. 8 march. Happy women's day!

March 8. Happy women's day! Postcards Roche.

Bulk cardboard butterfly. Happy women's day! Postcards Roche.

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