Rebranding of the Estonian HIMBALT company

The objective was to design a new logo and corporate style for a company that supplies petroleum products around the world.

The idea of the special serif on the letter “H” is inspired by the silhouette of an oil tanker. A drop is inscribed into the shape of the letter “A”. It symbolizing oil and petroleum products, and to combine with this oil drop, the other letters are also rounded.

The principle of font construction for a corporate group’s logos.

Logos of a corporate group’s companies.

The corporate geometry is uniform for the entire group. The design uses vertical, horizontal, or diagonal lines and solid plates. The tilt of the diagonal lines is determined by the letter “M” in the logo.

Color differentiation of companies in the corporate group.

Corporate colors.

The logo’s clear space and minimum indent from the layout edges.

An example of using corporate geometry.

The style of corporate illustrations.

Linear illustrations are used in both print and electronic layouts, including in the corporate presentation.

Use of linear vector illustrations in the design of the website main page.

A stylish glass sign with the logo at the entrance to the company office.