Formula Coffee: the logo and branded cupsLogotypes and branding
2251 11 / 23 / 2018
The Formula Coffee chain of street coffee shops operates based on the Drive-Thru system—a client places an order and receives coffee without leaving his/her car. The speed of servicing like at Formula 1.
The logo is vibrant and bold, with a reference to Formula 1, and its fitting up is as precise as that of a racing car.
The tilt of the grid lines adds dynamics to the logo.
The logo on the corporate plate.
The signature coffee cup design.