Dialogue Diagnostics exhibition stand

Client—LLC Dialogue Diagnostics.
Exhibition—the 9^th International Medical Forum.

The core of the project was the creative design of the exhibition stand. After all, the presentation of diagnostic equipment from global leaders requires a well-designed space. For example, Norma Icon smart analyzers were awarded the prestigious Red Dot Design Award, this setting a high standard for the design. And the medical exhibition itself was focused on innovations. Therefore, a creative exhibition stand was highly relevant.

The exhibition stand has a “medical design”—white, with lots of light. The design is based on the geometry of the Dialogue Diagnostics logo and the squares that have become part of the company’s corporate style.

The volumetric glowing letters DD, which reflect the idea of the Dialogue Diagnostics logo, serve as a reception desk to communicate with guests and present samples of the laboratory equipment.

The TV screen shows a video about the advantages of Dialogue Diagnostics.

The meeting area in the exhibition stand is nicely and meaningfully decorated with the slogan “Dialogue with every client”.

The bright and stylish design of the exhibition stand did not go unnoticed. A representative of the exhibition organizer presented Dialogue Diagnostics staff with an award for the best exhibition stand.

All the work from start to finish was performed by the ROYAL ART Creative Solutions Bureau: the design and blueprints of the exhibition stand, selection of materials, production, transportation to the exhibition, installation, and dismantling. That was a large turnkey project.

The information booklet “Ideal solutions for laboratory diagnostics” and business cards of Dialogue Diagnostics employees. The design and layout—by ROYAL ART.

This booklet presents functionalities of Norma Icon 3 and Norma Icon 5 analyzers, which received the Red Dot Design Award.