Brand, M.D. book coverPrinting, outdoor advertising
A professional doctor should not only treat diseases but also build on his/her own image—develop a doctor’s brand in perception of the public.
By the authors of the two volumes of “Doctors, Earn!”—the new “Brand, M.D.” book. The book teaches the art of selling medical services, developing a client base, and building a reputation as a successful doctor. It contains the answer to the key question: How can one treat expensively?
The cover design idea: The most famous physician is Hippocrates. Glossy magazines write about expensive brands, so the book cover is designed in the style of a glossy fashion magazine titled Brand, M.D. (Medical Doctor). While the high selling price of medical services is expressed with a golden bust of Hippocrates with a price tag next to it.
Covers of the books “Brand, M.D.” and “Doctors, Earn!”
Medical Marketing publishing house. The book was published with the support of the SYNEVO medical laboratory.
Cover design by ROYAL ART.
The acknowledgment inscription: “To the super designer for the super cover from the authors!” (Yuriy Chertkov and Valeriy Kidon).