Altbank New Year card (2017)Printing, outdoor advertising
The New Year’s card design was executed exclusively in JSC Altbank’s corporate palette. The cards were printed in two PANTONE® colors: dark blue and cold blue metallic (silver with blue ink admixtures). While the holographic foil, applied by hot stamping, adds some beautiful rainbow shine to the New Year decorations depicted on the cover.
In addition to the printed version of the postcard, a short animation was created using the same design elements.