20 flavors of Altbank chocolatePackaging, exhibitions, souvenirs
The assignment is to develop an exclusive New Year present for the bank’s customers and employees.
We resumed the great chocolate tradition, having supplemented it with the magic of numbers. For the upcoming 2020, we came up with 20 unique and sophisticated chocolate flavors. The idea of the New Year’s present is accordingly titled “20 Flavors for 2020”. Each flavor is a separate bar of chocolate, large enough to get the taste of it, and even to share it with a loved one.
Five chocolate types are combined with two dozen different fillings: milk chocolate with caramel flavor and white sesame seeds, white chocolate with rose petals, dark chocolate with a slice of dried persimmon, milk chocolate with a slice of fig, and lots of other flavors are included in this exclusive gift set.
For chocolate packaging, a unique box design consisting of three tiers and cardboard inserts was developed. The box opens like a fan.
On the upper level (the darkest one), there are all tastes based on dark chocolate; on the middle one—those based on milk one; in the bottom (the lightest one)—on white chocolate. On cardboard inserts, all the flavors are numbered and signed with a rationale for why one needs to eat this chocolate. For example, dark chocolate with roasted coffee beans and ground cardamom—for inexhaustible energy and drive.
Packaging design is a geometric illustration with stylized Christmas elements: Christmas trees, frosty patterns, and snow. All lines and angles follow the geometry of the Altbank logo trademark, which is why the illustration blends perfectly with the bank’s logo, and the packaging design looks incredibly corporate.
The packaging palette: dark blue, cold blue metallic (these are Altbank’s signature colors), white background, and silver foil—all these fit perfectly into the winter landscape. And to make it even more beautiful, a geometric frosty ornament was also applied on the white background with a transparent, glossy varnish.
The boxes of chocolate are put in a beautiful paper bag of the appropriate size and design.