SYNEVO promotion campaign for women continuedPublishing, media, press advertising
The objective is to update the design and continue the last year's advertising campaign.
Target audience is women. Promotional message: SYNEVO is a trusted laboratory.
The same character, being a medical expert, both as a mother and as a woman, trusts SYNEVO laboratory and recommends it. Last year's illustrations were replaced with photos. Photographer Andrey Posonsky filmed all images of the protagonist. Having completed further retouching and color correction of the portraits, we proceeded with the design. Each of the three stories was prepared for both outdoor advertisings and for advertising in the press.
Moreover, a triple layout was prepared for the press, combining the idea of all the three stories.